Uncomplicated fun. That's what The Bottle-O stands for. Just look at the brand name. That's like calling your dog 'Dog' or christening your ad agency 'Marketing'.

So when they tasked us with a new brand platform, we leaned on our years of first-hand experience in the alcohol category, went to the pub, and three pints later, 'Good value booze, for good value people' was born.

We could tell you how the platform champions down-to-earth, good-value Aussies and positions The Bottle-O as the low-priced shop for all their alcohol needs, but that would be over explaining it. And that's not on-brand, is it?