In a world where financial stability is a distant dream for many young people, we took the notion of ‘start saving early’ to a whole new level.

We created a new type of savings account, exclusively available to unborn babies.

This idea secured Westpac Bank over 20,000 new customers in under a week, but more importantly, sparked a national debate about the importance of financial literacy in our youth. 

Award Awards - Bronze - Best New Product Launch
Award Awards - Bronze - Consumer Product/Service